Graeter’s Ice Cream, a 154-year-old, family-owned craft ice cream company, has again partnered with The Cure Starts Nowcompleting the annual Cones for the Cure campaign – an 11-day event that offers guests a unique way to support The Cure Starts Now and pediatric brain cancer research. This record-breaking year, Graeter’s will donate $290,000 all thanks to guest support, company donations, and ice cream sales of the seasonal favorite, Elena’s Blueberry Pie ice cream.
All 56 Graeter’s retail stores participated in this year’s fundraising effort, with many stores setting new individual records. The Cure Starts Now’s Co-Founder and Chairman of the Board, Keith Desserich shares, “Graeter’s has been an incredible partner for The Cure Starts Now for more than 15 years. This year’s campaign hit a major milestone, raising over $2 million over the duration of our partnership together. We are proud to have Graeter’s as part of The Cure Starts Now family, helping continue the fight for the Homerun Cure® for cancer.”
In addition to Cones for the Cure, Graeter’s also donates a portion of the proceeds from every pint of their seasonal ice cream flavor, Elena’s Blueberry Pie to The Cure Starts Now. The campaign continues to surpass donation goals year after year, demonstrating the community’s love for this beloved charity and Elena’s Blueberry Pie ice cream.
“Ice cream is a family-centric business, and it’s our privilege to help families through the good times and the bad,” shares Chip Graeter, 4th generation Graeter’s family member. “The Cones for the Cure annual event allows us to have a positive impact in the community and with the families we serve. This year’s donation not only surpassed previous years but has led to more than $2 million in donations from the Cones for the Cure event over the 16 years. This has always been a great showing of families supporting families.”
With the funds from the Cones for the Cure campaign, The Cure Starts Now will be able to fund up to 20 new research projects and trials. Since 2011, with the support from Graeter’s, their efforts have resulted in the doubling of expected survival times. The Cure Starts Now was started in Cincinnati but now has more than 50 locations worldwide and an army of over 1,000 families united to fight pediatric brain cancer.
New this year, Graeter’s created limited-edition ice cream pies made with Elena’s Blueberry Pie ice cream as well as special “Bones for the Cure” Bark’n Blueberry dog treats for furry friends.
About Graeter’s Ice Cream
Graeter’s Ice Cream, celebrating its 154th anniversary, produces craft ice cream using French Pots®, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family-owned and operated and continues to handcraft ice cream 2 1⁄2 gallons at a time. Today, Graeter’s currently has 56 retail stores and ships over 300,000 pints annually for online mail-order sales and corporate gifting. Graeter’s can also be found in more than 3,000 grocery stores in 46 states. Visit www.graeters.com for more information.
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About The Cure Starts Now
The Cure Starts Now was started in honor of 6-year-old Cincinnati girl, Elena Desserich and her battle with DIPG. With 50 chapters worldwide, The Cure Starts Now has quickly gained acclaim as one of the fastest growing cancer research charities and one of the first ones to advocate a homerun strategy for cancer research. Many experts believe that the lessons we learn from fighting pediatric brain cancer may in fact provide us the critical first step in winning the battle against all forms of cancer, both pediatric and adult. Since 2007, The Cure Starts Now has funded over $34 million in DIPG/DMG and Homerun Cure™ cancer research and support at institutions globally.
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